Closing the Customer Engagement Gap eBook
The window of opportunity is closing for telecommunications companies. Digital service providers, such as Google, Apple, and Amazon, are emerging as new players in the market with more expansive services than communications service providers (CSPs) and Telcos. These industry disruptors have perfected the art of personalized customer engagement and address customer needs head-on — giving their customers what they want, when they want it. CSPs and Telcos seeking to stay competitive need to raise the ante on their products and services by offering more to their increasingly demanding customer base, without antiquated technology and processes holding them back.